The television network, CNN, has begun an interview series titled “Young People That Rock”. In this segment, Aaron Arnold, CEO of Music Is My Business, discusses his determination to enter the music business and change the industry along the way. Arnold explains how having mentors, such as Sean “P. Diddy” Combs, helped him in his transition from a former Bad Boy Records employee to entrepreneur.

The most interesting information discussed in this interview is Arnold’s explanation of brand management and its importance. Please take a good look at this video. It is very informative, not only for young adults, but for people at all ages.