St. Louis rapper Nelly has been chosen by Sean ‘Diddy’ Combs to be the spokesmodel for Sean John underwear.

Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features Nelly donning the Fall collection of underwear basics and loungewear. Although he is the first spokesmodel for this category, Nelly follows a long list of past and present celebrity models for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil’ Wayne, Penelope Cruz, Cassie, and Lauren London.

Sean “Diddy” Combs said, “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”

Once again Diddy makes a power move! This is sure to increase Sean John’s earnings which are already at an estimated $525 million annually. (Source)