Powerhouse entrepreneur Jay-Z is at it again and is now collaborating with Elizabeth Arden – overseeing the development of men’s and women’s fragrances, cosmetics and body care products. Actually, his two parent companies Rocawear and Iconix Brand Group signed the deal with Elizabeth Arden.

Their first cologne brand entitled 9IX, is described as having a fresh woody aromatic scent, with a sexy modern sensuality, is currently available at the Rocawear website and is expected to be available at retail soon starting at $50.

Says Jay-Z, “We are excited to partner with an industry giant such as Elizabeth Arden, …The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”