Rihanna’s video for her hit single “Diamonds” has hit the scene. The song is from her upcoming album Unapologetic which is due in stores on November 19th.  Similar to the cover for the single the video too is full of diamonds. In addition to diamonds, there are wild horses, fire, water and smoke which all come together to form the perfect symmetry of perfection laced with tragedy.

 

For Rihanna the visuals were about emotion. In a promotional video for “Diamonds”, the singer says, “With every song it’s a different story, so visuals are very specific to that story and that world. With ‘Diamonds,’ it was just a series of vignettes that we put together to help get the emotion across throughout the song. We wanted little cutaways of interactions that would give you the right emotion.”

 

 

“Shine bright like a diamond”