rodman

 

NBA legend Dennis Rodman is a smart man. He always know how to keep his name relevant and profitable.  After several stints on various television shows like Celebrity Mole, Celebrity Big Brother, and recently Trump’s All-Star Celebrity Apprentice, Rodman has switched gears from the flat screen to online.

 

MX Digital, the leading gaming developer,  has inked a deal with Rodman to create a series of online casino games.  Rodman’s celebrity and wild antics throughout his career has set him apart from other athletes.  Because of this, MX Digital believed this controversial character was a perfect fit for their online games. Last week, Rodman began shooting digital footage in Miami.

 

“We are shooting footage with Dennis in order to bring him directly into the game. Rodman is a perfect crossover personality, and it’s exactly that personality that we’re making sure to infuse into the games. I have worked with Dennis for a long time going back to his dynasty days with the Chicago Bulls, and am excited to have him as a part of our business,” noted Eric Bischoff, part of MX Digital’s management team through Bischoff-Hervey Entertainment, the well-known Hollywood production company behind dozens of reality television shows.

 

Apparently, Rodman has a keen sense when it comes to tapping into huge revenue generators. The online gaming industry is a multi-million dollar industry. In the UK, especially, online gaming is quite popular. Recently, Rodman acted as spokesman for a top European operator. After his appearance, Rodman’s celebrity garnered over $1 million in online bets immediately following.

 

“I travel a lot in Europe, so I knew online gaming was big business,” said Rodman of his foray into the sector. “I’ve wanted to get into this part of the gaming sector for a long time, and this was a great opportunity.”

 

“I love the interactive element of games these days. Connecting with fans in a totally new way is what really got me excited about the project,” Rodman concluded. “I’m lucky to be in a position where I can try moving from one medium into another one, from sports, to TV, to games. And it’s great when something new like this takes off.”

 

MX Digital is expected to debut the Rodman series on mobile devices, online, and social networks in the summer/fall 2013.