Kevin_Enjoying_Coke_Zero

 

Kevin Hart is pumping up marketing efforts for his new film Kevin Hart: Let Me Explain by incorporating a message for guys too. In a new partnership with Coca Cola’s Coke Zero™ imprint, the comedian/actor will go on a nationwide promotional tour champing the idea that as a man “It’s Not Your Fault…Enjoy Everything.”

 

“‘Let Me Explain’ builds on the current Coke Zero marketing platform, called ‘It’s Not Your Fault…Enjoy Everything,” said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America Group. “We have teamed up with Kevin to take a lighthearted and satirical perspective on the stereotypical things that men do, while cheering guy moments of bonding and camaraderie. Coke Zero has given men the excuse that it’s okay to be who you are; ‘it’s not your fault.’ Kevin has their back with the opening line, ‘let me explain.’ It’s a perfect partnership for a brand that celebrates men.”

 

“I’m excited about releasing Let Me Explain and working with Coca-Cola Zero to bring it to the masses,” said Hart. “The movie and Coke Zero share a similar view on not making excuses for a man being a man. We have reasons why we do what we do and most start with, we’re men. So it’s okay to play video games all night, talk junk with your boys or pretend you’ve worked out harder than you have – that’s what men do. Coke Zero says that’s cool and so do I.”

 

 

The tour will stop at selected cities across the U.S. and allow consumers to enjoy a private screening of the film.  As consumers attend the screening at local Regal Cinema theaters, they will get the opportunity to walk the black carpet and may also receive a special guest appearance of Kevin Hart himself.

 

Chicago – 6/12

New York City – 6/19

Atlanta – 6/21

Los Angeles – 6/27

 

Additional promo efforts will include a TV spot called “Theater Seats” which will air on BET and TBS and posted online. Hart’s company HartBeat Productions will produce the TV spot and three digital vignettes that will be released on social media outlets this fall.

 

 

Kevin Hart: Let Me Explain hit theaters on July 3.