COVERGIRL Invites Women To “Own The Weekend” with Free Beauty Makeovers Ms. Bels Wednesday, July 10, 2013 The Connect COVERGIRL is launching a summertime promotional special for women across America. The celebration is called “Own The Weekend”. The city-to-city tour kicked off in New York City on July 4 and will continue to September 10. The Easy Breezy Block Party Bus will pop-up at major cities throughout the U.S. and give women the chance to try on several of their hottest beauty products. According to a press release… Guests will enjoy complimentary summer-inspired makeup and manicure applications, beauty tutorials and product sampling. All experiences are designed to share with friends on your social channels — from the digital “Cover Moment Photobomb Booth,” to the “Manicam Red Carpet,” where you can instantly upload six-second Vine videos of their COVERGIRL manicures using COVERGIRL’s Outlast Stay Brilliant Glosstinis. For up-to-the-minute tour location information, follow @COVERGIRL on Twitter and Instagram and use the #easybreezysummer hashtag to share your summer beauty look and Easy Breezy Block Party Bus experience. On July 6, the tour hit the city of Montauk, NY and will continue on to the following cities and venue locations: July 18 Miami, FL Premios Juventud 2013 presented by Univision August 2 Chicago, IL Lollapalooza August 16 Santa Monica Santa Monica Beach August 17 Los Angeles, CA H2O Music Festival August 25 Brooklyn, NY MTV Video Music Awards September 5 Baltimore, MD Event Location TBA September 10 New York City, NY Apollo Theater To find out more about the “Own The Weekend” celebration, please visit www.covergirl.com.
