Nigeria’s Mosunmola ‘Mo’ Abudu Launches EbonyLife TV Network

Steve Forbes & Mo’ Abudu at launch of EbonyLife TV in Lagos, Nigeria

Mosunmola “Mo” Abudu, a television host, took her expertise to the next level by creating a television network that will dispel the myths and false interpretations of the continent of Africa.

Mo Abudu’s EbonyLife TV, just like Oprah Winfrey’s OWN, will focus on the positives and good qualities of Africa.  As a television host, Abudu has had the pleasure of interviewing notable individuals in and out of politics (i.e. Hillary Clinton, R. Kelly, fashion designer Diane Von Furstenburg).  But, it wasn’t until a trip to London that sparked her interest in starting a network.  It was during that trip that she decided to ask random people what’s the first thing that comes to mind when the word “Africa” is mentioned.  She was hurt to find out that most of the comments were about the darker side of the continent (the economically challenged side in which we see on  television).

This incident fueled Abudu’s passion to want to change Africa’s reputation. Therefore, EbonyLife TV network will tackle the problem by airing programs that highlight the “better” aspects of the continent. Programs will cater to women and everyday life situations of the middle class. Topics will cover skin bleaching, sex, travel tips, etc. EbonyLife will be available in mostly each country on the continent.

One program in particular is Sistaz!.  According to TheGrio.com, the show is about two Greek -Nigerian sisters and a British-born Nigerian friend who check into the Eko Hotel for a holiday reunion and rediscover the passion of sisterhood and the vibrant city of Lagos. “It helps show that you can go to Africa for a holiday, you can go to Nigeria on holiday, you can go to Lagos” and enjoy a vacation, Abudu said of the much-maligned Nigerian financial capital that is much improved since the country transitioned from military dictatorship to civilian rule in 1999.”

Additional programming will showcase Africa’s music scene, up-and-coming fashion designers, entrepreneurs, etc.