The Budweiser corporation teams up with Rihanna for an exclusive behind-the-scenes look into her life on the road. Filmed during her Diamonds World Tour, the short-form digital documentary’s purpose is to bridge the gap between the fan and the artist.


“Half of Me” is an extension of Budweiser’s “Made for Music” global initiative, a platform to showcase artists who have made a undeniable impact on pop culture. Rihanna’s road to success has been a testament to her drive. Her driven nature, style, authenticity, etc has been an inspiration to many of her fans worldwide. Thus, “Half of Me” explores the relationship between Rihanna and the fans and how her music merges their two world together.


“The Budweiser Half of Me documentary is a true picture of behind the scenes of my Diamonds World Tour. It not only tells the story from my eyes but also in the eyes of my fans,” says Rihanna. “One of my favorite parts of traveling is being able to communicate with my amazing fans directly. I am totally connected with my navy; it doesn’t matter where in the world they are.”


Watch the an 11-minute version of the documentary below:




To watch “Half of Me” in its entirety, go to www.BudweiserMusic.com .