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Okay so… most of us heard the news that ADIDAS has offered Kanye West a deal worth $10 million. This amount of money could be considered small change to Kanye. But, unlike his former deal with NIKE, ADIDAS is offering royalties that will allow West to secure his child’s future and generations after.

 

His strong desire to create clothing, shoes, etc has caused many people to label him as being “crazy”. Kanye’s main goal is to use his relevancy to gain the respect and opportunities from the fashion industry. After two failed attempts with NIKE and Louis Vutton, ADIDAS has heard his cry and will partner up with the rapper/producer/designer on several new projects.

 

ADIDAS released the following statement:

 

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

 

For the last several weeks, West has been on a radio promo tour that has fueled a lot of emotion. His most talked about radio interview is the one with Sway (“Sway In The Morning” Show) where he allowed his frustration to cause a little rift between them. From watching the video it is clear that West had a lot on his mind and was reaching his breaking point. All he want to crack open the hardened eggshell of which is the fashion industry. Sadly, the old money that runs the major fashion houses is making it difficult for him to break-in.

 

Sway didn’t have the answers nor does anybody else let Kanye tell it. But, one question that has been on my mind is… why doesn’t he invest his own money into building his own factory??  

 

Not having access to these factories, is one of Kanye’s biggest gripes. I’m sure if he doesn’t have enough money to build one on his own, there’s a great possibility that investors would come in to take up the slack. Take Richard Branson for example. He’s always stepping out there and building his own (like the Virgin Galactic Spaceflight). Branson is a billionaire, however, he’s a creative just like Kanye. His ideas go beyond the average thought process. He’s innovative and he doesn’t allow anyone to stop him from accomplishing a goal.

 

Kanye West has the ability to do that as well. He can open up his own factory. He can manufacture his own products. Why he doesn’t understand that…I’m not sure. Yes, he’s trying to jump into the high-fashion industry quickly. This is why others believe that he hasn’t crawled enough to be expecting opportunities to be handed to him. One day he has to realize that (although he may be at the top of the music business), he’s at the bottom of the totem pole in fashion. It will some time for him to crack open those doors. However, the best way to combat the opposition is to take matters into your own hands.

 

Kanye…just build your own factory!