Media mogul and philanthropist, Steve Harvey, has partnered up with Coca-Cola to offer a once-in-a-lifetime apprenticeship opportunity. The apprenticeship(s) will be awarded to two lucky individuals as part of Coke’s Pay It Forward program. This will mark the third year of the program.


The Steve & Marjorie Harvey Foundation will take the lead in choosing the two winners. Because of Harvey’s ongoing commitment to the development of African-American youth, Coca-Cola entrusts the talk show host will provide the necessary mentoring programs and educational enrichment.


“The Coca-Cola Pay It Forward program demonstrates our commitment to education. Now in its third year, it provides an exciting way to bring people and communities together to support our youth,” said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America. “Our partner this year, Steve Harvey, exemplifies how dreams can come true with a vision, plan and a lot of hard work. Together we will work to pay it forward and potentially change the lives of two exceptional young people.”


From now until March 15, nominations will be accepted at www.coke.com/payitforward. The contest is open to young adults ages 16-21 and can be nominated by friends, family members, even themselves. Winners will be announced at the end of April. They will receive a 5-day summer apprenticeship and a $5,000 scholarship.


“The Coca-Cola Pay It Forward program and the Steve and Marjorie Harvey Foundation have a common goal. We want to improve, enrich, uplift and inspire young people. At the end of the day, that’s what it’s all about,” said Steve Harvey. “Working together, we can change far more lives than we ever could imagine doing on our own.”



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