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Fashionista’s got a treat over the weekend during the Coachella Valley Music & Arts Festival. Alexander Wang and H&M announced a new partnership during an exclusive VIP event. The all-night dance party was the premiere party spot for celebrities like Katy Perry, Kate Bosworth, Robert Pattinson, and a host of other celebs and party goers. The event also featured performances by Just Blaze, Iggy Azalea, Jesse Marco, and headlining was Major Lazer.

 

“I think it’s awesome that Alexander Wang is doing a collection with H&M and making it more accessible to everybody because I don’t know one person that is not a fan of his designs. I love it – I really love it!” says Iggy Azalea.

 

 

 

Photo by Mike Windle/Getty Images for H&M

Photo by Mike Windle/Getty Images for H&M

 

H&M has led the fashion industry as the pioneer of designer collaborations since its initial collection with Karl Lagerfeld in 2004. The brand’s twelfth design collaboration will mark the very first time an American designer will work with the Swedish brand. The Alexander Wang x H&M collection will hit select stores and be available online beginning November 6, 2014 and features clothing and accessories for both men and women. In addition to clothing, the collection also proposes a new take on lifestyle product offerings that goes beyond just fashion.

 

“I am honored to be a part of H&M’s designer collaborations. The work with the team is an exciting, fun process. They are very open to pushing boundaries and to setting a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” says Alexander Wang.

 

 

Source: PR Newswire