Jay Z, J. Prince, Andre Ward Celebrate Roc Nation Deal at ‘Throne Boxing’ Event

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James “J” Prince and his client, boxer Andre Ward, was recently spotted alongside Jay Z at Roc Nation Sports first boxing event. Throne Boxing was held at Madison Square Garden this past Friday (Jan. 9) and aired live on FOX Sports 1. Celebrities in the building were Rihanna, Angie Martinez, Jack Gyllenhaal, Spike Lee, Rosie Perez, Fabulous and many others.

Roc Nation’s entry into the boxing world isn’t a surprise. Up until this point, the management-promotions firm has contracted many top athletes in every sports category except boxing. Jay is a known lover of the sport, so it was just a matter of time when boxing would become his next chess move.

How well will Roc Nation fare in the boxing world? This is the question most boxing critics wonder. But if who they are bringing on is any indication, then Roc Nation may just have the savvy to become a power player in boxing.

Their most recent newbie is Andre Ward.

Andre Ward's Instagram photo after signing deal with Jay Z's Roc Nation Sports.

Andre Ward’s Instagram photo after signing deal with Jay Z’s Roc Nation Sports.

Legally, Roc Nation can not manage Andre Ward since he already has a manager, J Prince. Therefore, Roc Nation will serve as the official promotional powerhouse for the WBA super middleweight champion. Ward is Olympic Gold Medalist status and boxing record of 27-0, 14KOs. With Jay Z’s star power, celebrity friends and marketing expertise, the buzz surrounding Ward should blossom tremendously in no time.

Andre Ward was previously working with Goossen Promotions.

Throne Boxing will air two additional events on Fox Sports 1 as part of Roc Nation’s three-fight deal.

To view more photos from the event, visit ExclusiveAccess.net!

 

Photo Credit: Thaddeus McAdams @keepitexclusive