Noisey is back with Part 3 of Noisey Atlanta documentary. In this episode, they took a look back at the journey of Gucci Mane and Young Jeezy. Both Atlanta-based rappers created the footprint and sound what we all know now as trap.

The guy that orchestrated the new genre, Kevin “Coach K” Lee, is also featured in the short film. He talks about his time as manager for both Gucci and Jeezy and their impact on the rap industry. Coach K now co-owns Quality Control Music label and is overseeing the careers of Atlanta’s own, Migos, OG Maco, and a few others.

 

Check out parts one and two at YouTube.com/Noisey.