P. Diddy and his girlfriend, Cassie, put their lovemaking fantasies on display in a new campaign ad for Sean John’s 3AM fragrance. The commercial for the new fragrance has sparked huge controversy due to its soft p0rn-ish visuals. The ad is so riskay that most outlets have banned it from airing, except for Macy’s. In fact, word is that the commercial was shot several times just to make it less provocative.

After watching the video on Style.com, in our opinion, the concept matches Diddy’s vision for what happens (or should be happening) at 3AM perfectly.

“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady.”


“Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”

He also adds, “No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it!”


3AM is now for sale at Macy’s.