Only in New York City do we have the largest H&M store in the world,” said John Legend. “I’m so honored to be a part of this special celebration for the brand and my city.”

Singer-songwriter, John Legend, served as host of the all-new H&M store (One Herald Square) in New York City. The store is located at the corner of 33rd Street and 6th Avenue. It boasts 63,000 square feet and features a women and men shoe department, H&M Home Collection department, 30 ft. high atrium on the second level, and a 35 ft. modern glass facade with LCD screen with tile details.

On opening day, May 20th, over thousands of customers lined up outside. The first 1000 customers received an Access to Fashion Pass (valued up to $1,000) and free giveaways. Customers who brought in old garments were entered into the H&M Garment Collecting program giveaway in hopes of winning gift cards worth $50 to $100.

John Legend shared his talents onsite as well. Also, 20 lucky fans got an opportunity to meet and greet the star.

 

H&M, Hennes & Mauritz, was established in Sweden in 1947. Today there are 363 stores in the U.S. and approximately 3,200 stores in 58 markets worldwide. H&M at One Herald Square is the 13th store in Manhattan, employing over 1,400 people.

 

Photo Credit: Getty Images for H&M