One thing we appreciate are artists and/or entrepreneurs who take a different approach to build their business or push a product. Trapavelli Tre’ is 2 Chainz’s latest mixtape project (or product) and the Southside Atlanta rapper definitely went far left with promo this time. 2 Chainz held a private viewing of his Trapavelli Tre’ pop-up shop and an official grand opening off of Peter Street, which is a popular strip in downtown Atlanta. What makes the idea of the Trapavelli store a dope idea is that it accomplishes more than one goal at one time. Not only does he use the store to sell merchandise but also Trapavelli Tre’ is being marketed. Tity Boi is killing two birds with one stone and he’s the first rapper we’ve seen open a store to promote a mixtape. Trapavelli Tre’ dropped last night. The mixtape features The Dream, Wiz Khalifa, Kevin Gates, Young Dolph, Skooly, Cap 1 and Betty Idol. Production features include Zaytoven, FKi, Nard & B, TM88, Honorable C Note, and several others. The music and the pop-up shop all makes sense. Even the scenery inside the store was reminiscent of an actual trap house. Below are a few photos from 2 Chainz’s Instagram page. Trap check! 10pm tonight…. Stay tuned to the Instagram and @trapavellistore A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on Aug 12, 2015 at 12:05pm PDT Big Meech Era ! Where was u at ? I was here in atl in the trenches , I was at visions . I was at 112, this man motivated the real street niggas to get money! He once hit me from the Feds and said bru it’s your time !! Why not you .. God bless the trap niggas for real . Free bru #TrapavelliTre A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on Aug 12, 2015 at 12:48pm PDT First look at the trapavelli denim. Exclusive at the @trapavellistore A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on Aug 12, 2015 at 12:11pm PDT @gippgoodie x @moda404atl x @freshjonesworld ….a lot of support and I support these guys follow asap A video posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on Aug 12, 2015 at 9:36pm PDT If you support his campaign, download the Trapavelli Tre’ now on Livemixtapes.com. Photo credit: @Hairweavekiller /Instagram & Kayla Madonna @kaylathrualenz
