Billionaire Oprah Winfrey just keep stacking that bread literally with the help of her adoring fans. This time, she made an estimated $20 million after Tweeting about her brand new “Eat bread. Lose weight.” challenge with Weight Watchers.

After sending out a 32-second video clip to her 31 million Twitter followers, it is reported that Weight Watchers shares inflated more than 20%, closing at $13.29 a share. Oprah Winfrey is a money magnet and partnering with Weight Watchers was a score for them.

Oprah Winfrey has shared her excitement about the weight loss program stating that she’s been able to eat bread the whole time. The program promotes weight loss through a value system. Vegetables are assigned fewer points than unhealthy foods. People who sign up for the program can basically eat what they want as long as they stay under their daily points plan.

Oprah Winfrey has lost 26 pounds so far on the program.

 

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