Who knew Ciara loved Candy Crush!

There was a lot going on during Grammy weekend, even some fun and games. Singer/dancer Ciara, King Digital Entertainment and Primary Wave, hosted a launch party for popular Candy Crush game franchise. Candy Crush launched their next installment, Jelly Saga. The game features new game modes and ‘Jelly Boss’ battles against the Jelly Queen.

As we know, Ciara is a true dancer and used her moves to encourage attendees to hit the one-of-a-kind dance floor. Candy Crush created a touch responsive interactive LED ‘jelly’ dance floor for guests. The dance floor tracked dance movements and reacted in real-time. A group of dancers also demonstrated the ‘Jelly Boss Mode’ in the new game by showcasing a choreographed routine to “Bootylicious” by Destiny’s Child.

 

Other guest in attendance were Ceelo Green, Melissa Etheridge, Twista, Louis Tomlinson, and more.

For more information on the game, visit http://candycrushjellysaga.com/.