Pharrell Williams is making history by becoming the first man the be featured in a Chanel handbag campaign.

Known for his eclectic sense of fashion, Pharrell Williams has previously worked with the iconic fashion brand on the runway and in commercials. This will be, however, the first time he will graced ad campaigns featuring Chanel’s Gabriel purse design. Pharrell will be seen alongside Kristen Stewart, Cara Delevingne, and Caroline de Maigret.

The Gabriel purse is designed by Karl Lagerfield. The campaign, directed by Lagerfield himself, is set to release on April 3.


Photo credit: Chanel