Jay Z’s Shawn Carter Foundation and eBay for Charity are teaming up to assist underprivileged youth with their college education. Full proceeds of the auction-style campaign will help fund Shawn Carter Foundation’s educational programs and scholarships. The campaign will run for 10-days (May 15 – May 24) at www.eBay.com/SCF.

The Shawn Carter Foundation has raised over $4 million since the non-profit’s inception. Jay Z’s mom and co-founder, Gloria Carter, says “There are so many young people — a lot of whom are first-generation students — that have the desire to attend college but don’t have the funds. My mother and father taught us to pay it forward and give to the community. That was my inspiration for the foundation. It makes me feel so blessed to be put in a situation where I can help the next generation,” per her statement to Billboard.

eBay’s VP of Global Communications and Global Impact, Claire Dixon, tells Billboard, “eBay for Charity is honored to partner with the Shawn Carter Foundation this graduation season. We are focused on creating opportunity for all by enabling our users to support great causes when they buy or sell.” The global e-commerce company has raised over $725 million through their charity.


People who want to participate will get an opportunity to place bids on various luxury experiences and celebrity memorabilia. Symbolic financial gifts will range from $10 to $100. The breakdown is as follows: assist students who can’t afford public education ($10), struggling to afford a college meal plan ($25), or need help to defray the cost of required academic materials not covered by tuition ($50). The $100 donations will help students participating in the foundation’s college tours.

Also, fans can donate to the campaign directly and automatically be entered to win a VIP Day at Roc Nation headquarters. The VIP Day will include a meeting with executives, a photo shoot on Roc Nation’s gold couch, dinner for two at 40.40 Club (hotel and transportation included), and a private listening session with Roc Nation staff.




Photo credit: Jamie McCarthy/WireImage