Amazon Prime’s membership program is making things more affordable. The e-commerce company recently announced that Prime memberships will be reduced for low-income members.

Amazon Prime, an extension of the Amazon marketplace, was created to enhance the user experience. Prime gives customers access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals.

Now, Prime memberships are equipped with a new rate plan for customers not so well off.

Amazon customers who qualify for government assistance (i.e. food stamps, SNAP) can join Prime for $5.99 per month. The new rate plan is part of Amazon’s strategy to make online shopping more accessible for everyone and continue to dominate in the online retail business.

The Prime program are for users who frequent the site more than the average customer. The cost to join this elite group of users, Amazon charges $99 annually. There is also an option to pay $10.99 per month.

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