Did you know Kim Kardashian West charges up to $300,000 for a sponsored ad on her Instagram?  Damn, no wonder she landed no. 47 on Forbes’ Celebrity 100 – Highest Paid Entertainers list. In the past 12-months, Kim K. has earned $45.5 million thanks to her numerous business ventures, which will now include beauty products.

Yes, Kim Kardashian West is expanding her empire with a new cosmetic line. It was announced that KKW Beauty will debut on June 21.  KKW Beauty’s first offering will be a line of contour kits, which will be sold only on the website. The same manufacturer that produces little sister Kylie’s line, Seed Beauty, will do Kim’s also.  The sisters recently collaborated on a pack of nude lippy’s sold as the KKW Beauty x Kylie Cosmetics collection.

At the Forbes Women’s Summit, Kim Kardashian stated that she’s stoked about being an owner now. “This year has been really exciting for me because it’s the first time I’ve moved away from having licensing deals and transitioning into being an owner.”

In addition to the makeup line, KKW Beauty will feature a fragrance sometime this year.

If you’re wondering why she isn’t using her name on the products, it’s because she licensed KIM KARDASHIAN to another company, Boldface. The makeup line, which included sister’s Khloe and Kourtney, was an instant flop among makeup gurus and the general public. Seeing the huge success of Kylie Cosmetics, apparently Kim K. is willing to take another stab at it.


Photo credit: Teen Vogue/Getty Images