Tretorn is a sneaker brand that’s making a comeback and they’ve enlisted Outkast’s Andre 3000 to be the face of the movement.

The multi-platinum Grammy-award-winning rapper is the new face of Tretorn’s Fall 2017 global advertising campaign. This year marks the 50th anniversary for the brand’s Nylite sneaker.

“Tretorn’’s Nylites are a true classic that have been a staple in my shoe rotation since I was a kid,” said Benjamin, via a press statement. “It’s great to celebrate the brand’s heritage for their 50th anniversary campaign.”

Check out photos from the campaign—the OutKast rapper is the headliner of the Nylite50 artist series—below:

 

Andre 3000 For Tretorn - StacksMag

Andre 3000 for Tretorn - StacksMag

 

Photo credit: Tretorn

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