Saturday (Aug. 5) was the official opening of October’s Very Own store in Drake’s hometown, Toronto. The clothing brand’s store is located in Yorkdale Shopping Centre, just 10 minutes away from where the rapper grew up.

Yorkdale houses more than 270 shops, including luxury brands like Chanel, Prada, Cartier, Louis Vuitton, Versace, Jimmy Choo and Gucci. The OVO store is Drake’s second location, the first store opened in downtown Toronto. There are other locations in New York and Los Angeles.

“At an impressive 1,600 square feet, the Yorkdale Flagship has been designed to provide a truly elevated OVO retail experience — offering luxury apparel, capsule collections and exclusive drops from OVO,” the press release states. “Uniform to the Flagships before it, the store’s attention to luxury design and immaculate detail is a physical manifestation of the products offered.”

The luxury streetwear brand, led by El-Khatib and creative team, includes T-shirts and tanks ($40-$88), ball caps ($48), keychains ($12-$15), track pants ($118), hoodies ($148-$158), and phone cases ($38) — most with the famous gold owl insignia. Those are available online but the items in the store appear to be more high-end and include sweaters, jackets and shoes. No word if the online items are available in the Yorkdale store. (via Billboard)


Photo credit: OVO