Sony Music artists should rejoice! Sony Music Entertainment has reached a deal with New York-based Dubset Media Inc that will help make sure artists are paid royalties for any music used in DJ mixes and mashups played online. The technology used can calculate how much of a song is used in a DJ mix and confirm the amount of royalties owed to the artists. Dubset understands that the remix market is huge and it’s an untapped market with massive revenue potential. Sony Music is the first major music company to partner with Dubset Media, along with approx.35,000 smaller labels and music publishers. The company also has agreements with and added its remixes to the libraries of Spotify AB and Apple Inc.’s Apple Music. Andre Stapleton, a business-development executive at Sony Corp.’s recorded-music unit, said the Dubset deal “not only protects our artists, but also provides us with the tools to harness new revenues for them, while amplifying the popularity of the original master recordings at the same time.” Dubset says the average DJ mix is 64 minutes long and contains 22 songs, of which holds more than 100 different rights holders. DJ-created remixes, like original music, must be independently registered, tagged and cleared before being placed on any subscription music streaming service. The company said its technology identifies recordings sampled within DJ sets, determines the label and publishing rights holders and clears the DJ sets across all rights holders in a matter of minutes. Source: WSJ
