Legendary Playboy Hugh Hefner has died at the age of 91.

The man who published his first Playboy magazine in 1953, at the age of 27 years old, lived a colorful and successful life. The popularity of the Playboy brand and his infatuation of being surround by young beautiful women, turned Hefner into a media and entertainment mogul. He was able to carry on the brand and spicy lifestyle for over 50 years with it all coming to a halt on Wednesday (Sept. 27) at the Playboy Mansion in Beverly Hills, Calif.

Hefner died of natural causes.

 

R.I.P Hugh!

To read more about Hefner’s life and career, check out this great article and interview by The New York Times.

 

Photo credit: Playboy Enterprises