Yo Gotti has plans to rake it up in the sneaker industry.

Today it was announced that the CMG founder has been picked as the new brand ambassador for PUMA. This makes great news for the Memphis native as his latest album I Still Am was released today as well.

According to reports, Yo Gotti assist in the creation of several products that will be “inspired by styled that have been not only iconic to PUMA, but to Yo Gotti himself.”

“Yo Gotti’s creative talent, drive, and genuine passion for his fans is the perfect match for Puma,” said Allison Giorgio, vice president of marketing for Puma North America. “He is confident and isn’t afraid to take risks and we are so pleased to welcome him to Puma and can’t wait for his fans to see what he has in store for them through our collaboration.”

Yo Gotti’s Roc Nation management has helped other artists on their roster to secure deals with PUMA. Gotti says he’s excited about new opportunity. “PUMA has been an iconic name in the fashion world for decades, their ability to remain at the top of the game in not only sportswear, but in culture and fashion is inspirational,” said Yo Gotti. “I’m honored to be a part of that legacy.”

Source: Billboard