Sean Combs aka Puff Daddy aka Puffy aka Diddy didn’t want to stop there with the aliases. He made an announcement via Instagram that he prefers everyone to now acknowledge him as “Brother Love” or “Love.”

“Brother Love” states that he’s in a different space in his life and he’s not the same guy anymore. “I’m just not who I am before, I’m something different.”

The 48-year old mogul shared the news right before his birthday celebration in Italy. What looks like he had a grand ole time, “Brother Love” shared photos and video of him along with his sons Quincy and Justin, French Montana, Cassie and many more close friends and family.


Even though he knows this is a branding risk and that some people will think it’s corny, how do you feel about the new name? Is it fitting or what?