Those half-nude photos on Kim Kardashian’s Instagram were not posted in vain.

The stunt queen herself capitalized big off of her recent product release by racking in $10 Million in less than a week. Her Kimoji fragrances – the three heart-shaped bottles – sold like hot cakes in just four days of being on the market, according to TMZ.

Kim K’s second shot at fragrances has proven to be lucrative again. In November, the “Keeping Up With The Kardashian’s” star released Crystal Gardenia and made $10 Million in one day.

Sis surely has the winning formula.