All Entries in the "Runway Xclusive" Category

Versace Line Coming Soon To H&M Stores

Fashionistas who love to look fab, but stay within their budget limits, will be excited to hear this news!  The legendary Versace fashion house will begin selling their own line of clothing for H&M. The two companies has partnered up to bring flamboyant, bright, and edgy clothes and accessories to the market. The collection will officially go on sale in stores and online on November 17.

“Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for,” said Margareta van den Bosch, creative advisor at H&M – who has masterminded collaborations with Karl Lagerfeld, Stella McCartney, Comme des Garcons and Jimmy Choo in the past. “Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season.”

When asked about the partnership and the clothing that will be sold, Donatella Versace stated…

“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own,” says Donatella Versace.

If you want to get a sneak peek of the new line, check it out here.  But, here are a few samples to give you an idea:

Ladies, do you like the new Versace for H&M collection??

Runway Xclusive: Veronica Horne of D’Amari Boutique

The key to style is oftentimes based on your own thoughts and curiosity. An individual that understands this is known as a “fashionista”. One woman that lives and knows what a fashionista is all about is Ms. Veronica Horne, owner of D’Amari Boutique.

     After being laid-off her job in 2009, she decided to share her style creativity by opening her own fashion boutique. Several years later, D’Amari Boutique has built a strong clientele of other stylish divas who desire the exclusive and chic pieces. As D’Amari’s online store offers very trendy and diverse items, every individual that purchases from there feels empowered knowing that they’ll be a show stopper wherever they go.

     STACKS Magazine recently sat down with Veronica to find out the in’s and out’s of the merchandising business, what fosters her fashion creativity, her style icons, and more. Check out our exclusive interview below:

When it comes to fashion I know you have your own merchandising company, D’Amari Boutique, so being a fashionista, tell us what fashion means to you.
Veronica: Fashion to me is a self-expression. When you can take the trend and personalize it…put your own personal signature on it.

When it comes to your own personal style, what fosters it? What inspires your creativity?
Veronica: I have more of a timeless, elegant and edgy look such as Dianna Carroll from Dynasty. I like Josephine Baker, Grace Jones, Elizabeth Taylor…those are some of the people who inspire my fashion.
 

If you could define your own personal style, how would you define it?
Veronica: I would say I’m eccentric, elegant, classy…I have some ‘edginess’ to it.

As far as your fashion must-haves in your wardrobe, what are three things that you absolutely live without or can’t go out the door without having on?
Veronica: Stilettos! I must have on jewelry that makes a statement and a nice, nice outfit.

So let’s get into your business, D’Amari Boutique. What inspired you to start the business? How did you get into selling clothes and being a merchandiser?
Veronica: Well I’ve been in retail for a little over ten years and as I was working in the retail industry I took to the buyer and the visual merchandising side of it. So in 2009, I was laid off my job and I took that opportunity to start my own business.

As far as branding and marketing D’Amari Boutique, what kind of things have you done thus far?
Veronica: I use the social networks such as Facebook and Twitter. Also self-marketing by wearing my own merchandise such as what I have on. Word of mouth and I’m using certain individuals in the social lite to market my items as well. So they’ll wear my items and let people know that they can get them at D’Amari.

What makes you different from other boutiques that exist right now?
Veronica: I would say that I’m actually the owner and the buyer so I kind of tend to go with the vendors who do not service the surrounding areas. For instance, one of my vendors only has two boutiques that they service in the United States and that’s myself and one in New York.

So you separate yourself because you have like exclusives and not something people could just go out and easily get for themselves.
Veronica: Yes

Getting a little more into the buyer side of the business, can you briefly take us through the process of how you stock your boutique? You mentioned a vendor earlier; do you use just that vendor or others as well?
Veronica: I actually use several vendors. I go to the apparel shows, build a repoire with the vendors and either shop with them at the show or online.

So as far as purchasing, how often do you have to purchase new products and how does that work from the buyer standpoint?
Veronica: As far as my inventory, what I normally do when I purchase is I go to the shows in the Fall for the Spring Wear, in the Spring for the Fall Wear. I try not to keep a large overhead. So as I see it liquidating, I start to purchase new items. One thing I do not do is re-order items because you want to keep that limited for your customers. Because my customers do not like to look like others so I try to keep that limited.

As far as D’Amari Boutique, what are some of the type of things that you sell what are the price ranges?
Veronica: My price ranges are anywhere from $40 to $200. It’s considered to be a mid-end boutique. I sell women’s clothing, accessories and handbags. I love to sell jeans as well as Kimonos. Dresses are pretty much the general thing that sell…dresses!

So how has business been thus far since you started because I know prior to having the website you used to sell out of the trunk of your car.
Veronica: So far it’s been good! I have a strong clientele and the website actually helped me on a national basis because I have a lot of clients now that’s not living in the metro Atlanta area. But it’s very strong! I have a strong clientele!

Let’s talk about current fashion trends. What are some out now that interest you the most? Are there any that you don’t like and can do without?
Veronica: The ones I do not like I would say are the banded dresses. I mean I like to see them on other people but I think it’s overkill. But as far as what I do like. I like the wide legs. I love the kimonos and the turbans.
 

Who are some of your favorite designers and style icons?
Veronica: I am so in love with June Ambrose and Rachel Zoe. I definitely love Alexander McQueen as a designer and Gucci and Dolce Gabana.

Other than D’Amari Boutique, do you have any other favorite clothing stores or websites you like to shop?
Veronica: I love Top Shop…topshop.com. I love Forever 21 and H&M. Those are some of the stores I love to purchase from.

For the fall/winter season, what are some of the fashion item must-haves you see that people should have?
Veronica: The kimono jackets are definitely in, the wide leg pants actually known as the “editor” pants. The hues are purple and blue. Sequins…that’s still in and animal print is a must-have.

So as for D’Amari Boutique, what are your future plans? What are some of the goals you have set?
Veronica: Well right now we’re just an online store. My plan is to get a store front, making the flagship here in Atlanta and eventually having chain stores throughout the United States.

How can our readers find you?
Veronica: You can find us on Facebook at facebook.com/d’amariboutique. The online store is at www.mycommerce.damariboutique.com or www.d-amariboutique.com. You can follow me on Twitter at twitter.com/damariboutique.

P. Sherrod & Co: Bringing Class Back To Handbags

If you think about the origin of the word purse, which is derived from the latin term pursa or bursa (Greek term for “bag”), the “little bag made of leather” clearly identifies with a new line of handbags called P. Sherrod & Co. The Atlanta-based company offers chic and classic designs that are appropriate for individuals who prefer a more conservative style handbag, but dares to make a statement through its South American inspired tropical colors and high quality leather. This co-ed line of bags are offered in various types: clutches, cross-body, travel totes, messenger bags, backpacks, etc. Also, smaller-sized trinkets are offered such as belts, key chains, business card holders, and wallets. So if you are looking for a changeless, sofisticated accessory to go along with a casual or business look, P. Sherrod & Co is the destination.

     For most, the fashion industry consists of clothing designers, boutiques, models, and stylists. Rarely, do we hear of someone starting a handbag business.  So STACKS Magazine recently sat down with the owner of P. Sherrod & Co., Donna King. The New Jersey native shared lots of insight on the company, the manufacturing/distribution business, being an entrepreneur, and the future plans for P. Sherrod & Co. 

**********************************************************

What is P. Sherrod & Co.? How did it manifest?
DK: P. Sherrod & Company manifested itself out of nowhere. I do not have a background in fashion. I have a background in business and marketing. I went on a trip to South America visiting a friend of mine. It wasn’t any type of business aspiration…it was just a vacation. He and I were touring, walking around visiting different places. I came across a leather tanning company. It had sheets of leather, different colors. They were really popping colors. They were bright. They were unique to me…as a person who traditionally goes for the blacks and brown handbags. Seeing this leather was a rather unique experience for me. So, I walked away, didn’t really think too much about it. But I kept thinking a little about it in the background and I’ve always had an entrepreneurial spirit. I knew I always wanted to do something for myself. As you and I have talked about before, I have different organizations and companies that I’ve worked with and worked for and started. But I just saw something different in the leather that I came across and decided that there may be something there.
So I came back to the states, and my friend who lives over there, we got to talking and said let’s do something with that leather. The colors are very tropic colors…strong turquoise, strong orange, strong reds. I thought that would be a differentiating factor if we decided to get into business. So we did some research and that’s where it came from. No aspiration in fashion. Of course I love fashion…part of being a woman. But, no design background, no handbag background, no leather background. It kind of all manifested itself from visiting South America and being inspired.
How did you come up with the name P. Sherrod & Co?
DK: It is actually the name of the person I went to go visit in South America. I kind of liked it. It has a ring to it. So I played with his name a little bit and that’s how I came up with the name.

Who are you marketing your product to?
DK: I’m marketing to men and women between the ages of 25 to 55 years old. I’m considering doing a handbag line for kids. But right now our target market is 25 to 55. Not specifically an urban market. So, I’m branching out to handbag buyers. Women who love handbags. Men who love backpacks and messenger bags. We have a business line for professionals. So not necessarily chasing after the market of people who are in the line of Coach or Louis Vuitton, but those individuals who will spend a little bit more for quality and leather.

As far as the price range, what is the average price for a handbag?
DK: Our price point runs between, for a small clutch, about $80 and for the larger bags like leather carry-on’s or luggage pieces about $200-$250.

Were there other manufacturers in Columbia? Why were you sold on this particular leather?
DK: It wasn’t like I went to Columbia looking for leather. I went to Columbia and saw leather and was inspired by it. So of course at this point, I was like wow this leather is little different a little unique than other leathers I’ve seen in the past. I looked at some other manufacturers in China. I also looked at leather manufacturers in Africa. But, so far we are sticking with Columbian manufacturers. We have a good relationship with them in terms of the price points we have for manufacturing. It just works with our business model right now. So were going to stick with that and just play on that until something transitions.

     In terms of distribution, you have to be really careful. Especially with Columbia…they have a lot of different regulations and rules that you have to follow. They have the scanners of course. You know Columbia has their drug paraphernalia [laughs]. So specific to the country you are manufacturing out of, I think China may be a little bit different because so many people import and export out of China. But Columbia we had a couple of challenges with taxes and all of those things you have to look up and pay attention to when you identify what country you’ll be distributing or importing and exporting out of. As far as distributing to boutiques that I’m in now, it’s kind of easy for me because I’m here in Atlanta. So getting them their products is pretty easy. But I’m sure as we grow and increase, and hopefully one day get into a major department store, those distribution needs and challenges will change drastically.

“The people that understand the concept of timelessness will appreciate a P. Sherrod bag.” – Donna King

You mentioned the language barrier, are there any other pros and cons with working with an international company?
DK: Definitely the language barrier…depending on the country. Transferring money and banking is completely different. Of course, the currency. The difference in currency…just those minor things that you just kind of have to get your hands around I’ve found to be slight challenges. But those are the only ones I’ve experienced so far. The only other thing is you’ll have to spend some money traveling there to get on the same page as your manufacturer. I’ve had a couple of things that came to me and they weren’t quite exactly what I was looking for. So getting that back and paying for that to go back…that can be kind of challenging. Everyone now is on that “Made in America” kick which is awesome because we need to keep stuff here to help build up our economy. But, things that are made here are taking priority in terms of getting funding and things like that. So those are a couple of other challenges I think are relevant.
In comparison to the national brands and designers, like Kenneth Cole or Cole Haan, what makes your product unique?
DK: Like I mentioned to you before, I think people are always looking for the next hottest thing. Right now, I think what our customers appreciate most about our product is that it does have some uniqueness in terms of color. We do have pops of color like turquoise and orange and things like that. Like one of our signature bags, the Stella Glam, it comes in a variety of colors. What’s different about our handbags too is that in terms of design we are really inspired by the 20s and 30s, kind of like…just classic, sleek bags… not a lot of bells and whistles…that 10 years from now you can pull it out of your closet and it will still be a classic bag. We want them to look classic and sheek and sleek…really a timeless piece that you can use for a long time. So that’s another unique aspect of our bags…they won’t go out of style.

How has been the feedback?
DK: Feedback has been great. There’s a particular type of person that understands the concept of the bag. Those people understand it, they get it, they like it. I’ve had some great experiences with people that are interested in getting more information about the bags and getting the bags into their stores. We did a photo shoot with Tatyana Ali in Upscale Magazine and she was carrying one of the bags, which was a really great hit for us. Recently, Atlanta Magazine took a couple of our bags so hopefully they will be featured in the August edition.
What are some tools you use for marketing?
DK: Definitely social networking. It can be a little overwhelming when you’re trying to update it. Until I can find that tool that can take care of it all for me, I’m struggling with the updates for Facebook and Twitter. But, those are just two networking tools I’m using that have been really good for P. Sherrod & Company . We have close to 1500 Facebook fans and we are working to build our Twitter followers. So in terms of social networking that’s been great.
 

     Public Relations…I’m trying to find a PR person. But it’s been pretty good, like I said with Upscale and Atlanta Magazine, just getting the name out there and calling on stylists. In terms of the fashion industry, contacting stylists, they are the key to getting you to where you need to be, especially if they have that “in” with a particular celebrity or magazine. So, definitely working with them. And then, just trying to come up with different unique promotional ideas that will capture people’s attention. Also, doing shows and going to different shows. I’m going to the Atlanta Apparel Mart in August. So doing those types of shows helps get your name out there and branding yourself.

What does the future hold for P. Sherrod & Company?
DK: I would love to get into a major department store. That would be a great hit for P. Sherrod & Company. I recently went to Savoy Magazine’s conference, here in Atlanta, and I met a woman from Macy’s. She is the person behind… it’s called the Macy’s Workshop, which is a program for up-n-coming designers and people in fashion who are aspiring to get into Macy’s. So it’s like a plan to assist you. For people to be inspired by the fact they can potentially get in there and know that it is not impossible to get into Macy’s. So, connecting with her was awesome. Her recommendation, which I’ll share with people that are interested, is that establish who you are as a brand, determine who your client is and who your customer base is, know your finances and your numbers because at the end of the day that’s what is most important to the major department stores. So that’s what we are aspiring to be is in a major department store. Hopefully, a recognizable brand that people can look at it and say, “hey that’s P. Sherrod” and you can point it out when you look at it.

Runway Exclusive: The Rising of Charee Lenee’

Charee Lenee

In the world of fashion where trends are forever evolving, history repeats itself and almost anything goes, there is always that something or someone that stands out and speaks for itself. Meet Charee Lenee’! Charee Lenee’ is one of Atlanta’s own up and coming fashionista/fashion bloggers. According to her fashion is her passion. STACKS Magazine caught up with Charee Lenee’ to find out exactly what about fashion makes her world turn, exactly how she makes her style her own and to get a little more in-depth with her as to what www.ChareeLenee.com is all about.

What does fashion mean to you?

Fashion to me means to be yourself. You, pretty much, are fashion.  It’s not about what trends are or anything like that.  It’s what you want it to be. 

What kinds of things foster or inspire your creativity when it comes to style?

Nothing really inspires me.  If I like it I’m going to buy it.  I don’t care if it is last season, season before, or whatever…if I like it I’m going to buy it.  So nothing really inspires me.

If you had a way to describe it, how would you define your personal style?

My personal style is modern, fierce…trendy.

What are 3 of your fashion must haves?

Black pumps.  Every girl must have a pair of black pumps.  A chunky watch…you can throw it on like a bracelet and it’s an immediate accessory.  Right now I am loving skinny cargos.  I have like seven or eight pair.  So I would say those 3 things are musts.

Ok, let’s get into a little bit about chareelenee.com…what inspired you to become a fashion blogger?

Well, I always liked blogging and before I had a blog that was all about celebrity fashion.  And then, I kinda wanted to get away from that because, I’m like, OK, I’m marketing all of these celebs and I’m not reaping any benefits from it.  So I said “well I’ll just do a blog about me”.  I love fashion and I am always shopping…a shopaholic.  So I said let me just start a blog all about me and what I do…daily outfits. It will help people if they don’t know how to put things together; sort of help them put their pieces together and not have to spend so much money.  You know, just something on a budget. 

Yeah, you know I notice too with the celebs at times they’ll have something, but we can’t wear that to work or wear that color hair or those shoes; so that’s good.

Right, right, exactly!

Tell us about the efforts you have made thus far to brand chareelenee.com.

I use social networking a lot.  Twitter, Facebook and as you know, my husband, he is a marketer so he helps me a lot, he has all these different softwares.  And I just, if I’m out in a store or something and somebody says “oh your shoes are cute”, I will giv’em my card and say “hey check out my blog, I have a fashion blog!”  You know, just simple right now.  I’m not doing anything major.  It’s real easy.

What makes you different from the several other fashion bloggers out there?

My blog is just about me.  So, I don’t think I am like everybody else because it’s just me.  I just wear what I wear and I describe what I’m wearing and where you can buy it. 

What current fashion trends interest you the most?

The skinny cargos of course and for spring I like the wedge…that’s like totally awesome to me.  Those two I think are the best trends right now.

You’ve said that you can do what you want, when you want, just be yourself…what are a few of your fashions do’s and don’ts?

A don’t would be…do not wear legging or tights with just a t-shirt.  Don’t do that, please don’t do that! (laughs).  To me that’s the ultimate don’t.  Also, if you’re going to wear red lips, you know red lipsticks are hot now, if you are gonna do red lips then make all your other makeup kinda subtle since your red is the pop.  So don’t put a red lip with all this bright makeup.  I think those are the only ones…but definitely the legging with a t-shirt…that is a definite no-no!

Do’s…skinny cargos!  With a pump.  You can dress’em up, down, you can put them with some combat boots, you can put your flip flops, flats, anything…you can dress skinny cargos any kind of way. 

Beside the chunky watch, what other accessories?

Bracelets or a bunch of bangles, hoop earrings, studs, and leopard.  Leopard print.  Anything leopard.

Who are some of your favorite designers and style icons?

My favorite designer is Michael Kors.  Just because I like all of his stuff, it’s just the bomb.  His stuff is expensive but you can go to TJ Maxx or Marshalls.  I found a Micheal Kors glitter top at TJ Maxx and it was only $24.99 and originally it’s like $89.99.  I like his designs and you can find them in those stores.

Style icon is Rihanna.  I love her.  Her style is just the bomb to me.  I mean of course some things she wears you can’t wear out because she is a celeb so she can wear whatever she wants to wear but I love her. She is like my number one style icon. 

What are some of your favorite clothing stores or websites?

TJ Maxx and Marshalls.  Online would be asos.com.  For shoes I like urbanog.com, it’s a really good shoe store.  I was a member of justfab.com, which is good.  It’s a shoe club sort of like shoedazzle, you pay $39.95 and every month they’ll send you a selection of shoes.  But I found a new one, it’s called solesociety.com.  It’s just like justfab and shoedazzle but it’s by Haute Look.  They have fabulous shoes.  It’s 100% leather shoes and it’s only $49.95.  So they have higher end shoes and it’s only ten dollars more but their shoes are awesome. 

What are your picks for this upcoming spring’s must haves?

The wedges, the stacked wedges; canvas, the canvas shoes; and bright colors like oranges, greens, you know, all of your summer-y type colors. 

I’ve been following your blog and I’ve gotta know, gotta ask…belts…you love skinny belts.

Yes!

Give readers a little bit of insight on that.

It just adds more to your outfit.  Even if you do a before and after…put your outfit on with a cardigan or a regular shirt it just looks normal, but soon as you put that skinny belt on it kinda gives it more of a pop and sorta completes your look. 

When spending money on clothing and accessories, what advice would you give to a savvy shopper who likes to save a dime?

I would say definitely shop thrift stores.  Thrift stores, goodwill, anything like that, they always have good stuff…most of my stuff I find are at thrift stores.  You only spend two dollars, four dollars.  My latest find was a leather skirt, it was only $9.99 and it was a 100% leather mini.  Normally it would probably cost me two hundred to three hundred dollars and I only spent ten dollars. 

Can you tell us what the future holds for Charee Lenee’, as far as the website and any plans you have?

Well, the ultimate goal that I have is to open a boutique.  That’s my dream.  The whole reason why I started the blog was to get my name out there so once I do launch my boutique people will say “oh, that’s Charee Lenee, I read her blog!”  So my ultimate future goal is to have a boutique. 

Tell our readers where they can find you.

You can find me at www.chareelenee.com 

Is there anything else that you want our readers to know about the site, like maybe how they can get involved?

Yeah, definitely! If you have a picture or you want to showcase a daily outfit just email me at info@chareelenee.com and I’ll feature you on the blog.  It’s as easy as that.  You don’t have to do anything else, just take a picture, email it to me and I’ll post it, and I’ll send you an email once I’ve posted it and…you’ll be featured! 

Check out the vid below to hear what Charee Lenee’ had to say about the one thing she would change about the fashion industry.

Also, ladies, if you have a piece that you don’t know what to do with, you can also email that to Charee Lenee and she’ll help you make an outfit out of it.

Runway Xclusive: RACHEL Rachel By Rachel Roy Invades BET’s ‘Rip The Runway’

If you’re a woman that loves simplicity that’s fashionable, you will love the designs of Rachel Roy. The fashion designer gave Bevy Smith and BET a sneak peek into her Spring 2011 collection. In the behind-the-scenes interview, Rachel talks about the line, various fabric choices and type of garments that are “in”, her jewelry line, and new shoe line.

Peep the video:

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 ‘RACHEL Rachel By Rachel Roy’ premiered some of its current collection during BET’s Rip The Runway telecast [which will re-air on Thurs. March 24].  Take a look at a couple print-inspired garments in her collection…

Photos: Bill Farrell/Patrick MacMullen

Black Designers Rock The Runway At NY Fashion Week

Rachel Roy

Cassie in LaQuan Smith

Mercedes-Benz 2o11 NY Fashion Week presented various designs of a diverse group of designers. But with the lack of ethnic models, some may wonder exactly which Black designers represented this year at fashion week. Although few and far between, there were a handful of notable Black designers present who showcased their most desirable pieces…fit for any race.

Fashion Designers such as Laura Smalls, Rachel Roy, Michael, Bensoni, and LaQuan Smith all strutted their designs. Check out a few pics from their runway collection:

Bensoni

Laura Smalls

Serena Williams in LaQuan Smith

Michael

Derek Blanks' Website Launch Party

Famed celebrity photographer, Derek Blanks, held a release party last Friday night @ 595 North. No, he’s not releasing an album of music. But in fact, he’s launching his new website which houses his “album” of exquisite photographs of high profile clients like Monica, Jennifer Hudson, LisaRaye, Eva Pigford, and many other celebrities, models, and even non-celebrity clients.

The evening went without a hitch with free hors d’oeuvres flowing throughout the night. The event lured in industry folks and everyday supporters of Derek’s work. There were special invited guests (forgive us for not knowing them all), including Mrs. Linnethia “Ne Ne” Leakes of Real Housewives of Atlanta. This diva surely knows how to work a room. She brought along her husband Greg (who is as cool and calm as he is on tv). America’s Next Top Model – Cycle 10, Dominique, was in attendance as well.

Derek Blanks and Ne Ne Leakes

Ne Ne Leakes

Dominique

J. Michelle (Co-Publisher/STACKS Mag) and Derek Blanks

Of course, we couldn’t end our night without getting what we came for…an exclusive interview with Derek Blanks. So we got the chance to chat it up with Derek [unfortunately in the only "half-way" quiet place in the venue...the bathroom] and learned a lot in just a few minutes. Check out the full interview below for Derek’s responses on developing concepts for his pictures, his rates, and advice to the young up-n-coming photographers!
[youtube=http://www.youtube.com/watch?v=Se0vHgtB_eU&hl=]

As you heard, he does offer photo shoots to our everyday people for as little as $175. So contact him today to schedule your shoot at http://dblanks.com/.

Special thanks to Derek, his assistant Darien, and our photographer Alicia Lavender for the pics!

Ms. I.N.D.E.P.E.N.D.E.N.T Business Wear