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In what is being deemed as an unprecedented offer, Proctor & Gamble’s Tide will hand out endorsement deals to all of the first picks at the 2013 NFL Draft.

 

In celebration of their new team colors and Tide’s “About Our Colors” movement, each NFL player will help increase the awareness of its products and learn more about the teams colors through interaction with the fans. This interaction will occur via Twitter using the hashtag #AboutOurColors. Fans will be contacted directly by each rookie and asked to express what that teams colors mean to them. Fans will also win prizes.

 

“The NFL Draft is a special moment when these rookies get their colors for the first time, and Tide is proud to help them celebrate it,” said Chris Lillich, Associate Marketing Director, North America Laundry at Procter & Gamble. “But no one in the NFL community knows what colors truly mean more than the fans. In many cases, fans are born with these colors and wear them proudly through every phase of their life. For that reason, we are asking the fans to share what the colors mean to them.”

 

This is the second year that Tide has partnered up with the NFL. In 2012, Tide developed several mini-documentaries that gave a bit of historical information as to how each NFL team got its colors.  The series of films were a part of “Evolution of Colors”. If you would like to view those short films, go to www.nfl.com/teamcolors.

 

Proctor & Gamble is the “official locker room products” company. The company provides the NFL with Tide detergent, Gillette, Duracell, Head & Shoulders, and Old Spice.