2018 is starting off to be just as great as last year for comedian-actress Tiffany Haddish.

Groupon has announced that they will join forces with Haddish for several new marketing campaigns. Her wild story of going on a Groupon-driven swamp tour with Will and Jada Pinkett Smith went viral. This caught the attention of the company.

“The Jimmy Kimmel link went through the entire company very quickly. We talked about involving her in our business more and as we got to know her, her purchases and type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl,” says Groupon’s head of marketing for North America, Jon Wild. (via People)

Haddish will star in their big Super Bowl in February, but will release snippets up until the big game.

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